A radiant and refreshing blend of yuzu, neroli, and aromatic herbs — this fragrance evokes a perfect day on the sun-soaked coast.
On The Beach Eau de Parfum by Louis Vuitton is a celebration of summer freedom and coastal bliss. Created by Master Perfumer Jacques Cavallier Belletrud, this unisex scent channels the peaceful and invigorating energy of a day spent along the seaside — warm sun, salty breeze, and citrus air.
At the forefront is a burst of Japanese yuzu, a rare citrus note known for its brightness and clarity. This is softened by neroli, bringing in floral freshness, while a complex heart of pink pepper, rosemary, thyme, and cypress adds herbal sharpness and aromatic depth. The dry down rests on soft musk and clove, grounding the composition with subtle warmth.
Presented in Louis Vuitton’s signature gradient-colored bottle with a minimalist design and magnetic cap, On The Beach is both a sensory escape and a visual masterpiece — the essence of summer in liquid form.
Alcohol, Parfum (Fragrance), Aqua (Water), Limonene, Linalool, Citral, Geraniol, Citronellol, and fragrance notes including yuzu, neroli, pink pepper, cypress, rosemary, thyme, cloves, and musk
Fragrance Family: Citrus Aromatic
Key Notes:
Top: Yuzu, Neroli
Heart: Pink Pepper, Rosemary, Cypress, Thyme
Base: Clove, Sand, Musk
Perfumer: Jacques Cavallier Belletrud
Launch Year: 2021
Longevity: Moderate to long-lasting (6–8 hours)
Sillage: Moderate; fresh and airy trail
Character & Occasion:
Refreshing, clean, and artistic — ideal for warm weather, vacations, or daily wear during spring and summer
Bottle Design: Gradient orange-yellow glass with minimal Louis Vuitton branding and a magnetic black cap
Artistic Touch: Bottle design features artwork by Alex Israel, enhancing the beachy and expressive theme
User Praise: Often described as “refreshing,” “joyful,” and “unique”; perfect for citrus lovers looking for an elevated signature scent
